Although March and April is the traditional sales season, but the fabric industry's foreign trade situation is still difficult to optimistic. "Since last year, foreign clothing inventory has been high, resulting in the company's overseas orders have not been very good ." "We mainly do foreign trade in Europe and the United States ," said Ouyang Hong, general manager of Suzhou Jing Zhi Textile Technology Co., Ltd. Now the company sends mail to overseas customers, they basically do not reply, the transaction order is very few ." However, the brain of textile foreign trade people never wait for a change. Domestic market potential is huge ," home door business "is also worth doing.

Now, the huge potential of the domestic consumer market is being rapidly stimulated, which makes a group of fabric enterprises more confident to start domestic sales business. However, the market "cake" shrink, many competitors, domestic market increasingly fierce competition also let many textile enterprises encounter Waterloo. In the process of expanding the domestic market, Jin Hengchang textile and peers to fight a "price war ". Malaysia Airlines admitted that lower product prices, although stabilizing the market, but the decline in profits for enterprises to cut meat. Especially in the competitive textile industry, there is little room for price reduction. Our approach is to extend the industrial chain upward. At present, the company's second-phase plant is speeding up construction, is expected to achieve trial production in October this year. At that time, the company will buy cotton raw materials directly from the domestic market, self-produced cotton yarn for cloth ." "If we produce and sell our own yarn, the cost of a ton of yarn can be reduced by about 600 yuan ," he said. The cost of 1 meter cloth on the fabric can be 0.1 yuan / m lower than other enterprises, and the competitiveness is obvious ." In order to obtain more domestic orders, Mingzhou Textile has made two major innovations: one is to aim at the domestic market demand, in the use of fiber, style, product concept and other aspects of the treatment different from the export product line; the other is to achieve more energy-saving, environmental protection, more efficient production through process upgrading. "Taking water as an example, the new production line bath is relatively low, and the water consumption for dyeing a cylinder cloth is more than double that of the traditional production line ." Liu Qinghai said. In order to help foreign trade enterprises smooth sales channels, local support policies are also increasing. For example, Zhejiang implements "Zhejiang goods line world" action ," northward "," south down "," east into "," west extension "to expand the market. Guangdong has introduced a number of measures to support export to domestic sales, including building an online platform for export products to domestic sales, and encouraging Guangdong foreign trade enterprises to expand sales channels. "The introduction of a series of measures to support export to domestic sales has a great help to the company, for enterprises to expand the domestic market to provide protection, and has a strong operational ." Liu Hongbing said. Of course, this does not mean that fabric enterprises to give up the foreign trade market. Zhao Jinping, head of foreign economic research at the Development Research Center of the State Council, suggested that while looking for domestic sales opportunities and expanding domestic sales space, enterprises can use their own conditions to adjust market objectives in the sales market, avoid high-risk areas, and open up markets in low-risk areas such as ASEAN and Central Asia.

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